Learning Social Media Marketing

AI, Social Commerce, and Video Trends Shaping Marketing

Discover how generative AI tools like ChatGPT and Google Gemini are transforming marketing workflows and analytics. Explore shifts between short-form and long-form video trends on platforms like TikTok and Instagram, as well as the explosive rise of social commerce with platforms like Instagram Shops leading the way. This episode unpacks how brands like Red Bull leverage these trends to engage and connect authentically with their audiences.