Learning Social Media Marketing

Social Media Research and the Social Media Audit

This episode uncovers the power of social media research and conducting a social media audit. Learn how to transform audience insights into authentic, impactful marketing.

AI, Social Commerce, and Video Trends Shaping Marketing

Discover how generative AI tools like ChatGPT and Google Gemini are transforming marketing workflows and analytics. Explore shifts between short-form and long-form video trends on platforms like TikTok and Instagram, as well as the explosive rise of social commerce with platforms like Instagram Shops leading the way. This episode unpacks how brands like Red Bull leverage these trends to engage and connect authentically with their audiences.

The Power of Storytelling in Social Media Marketing

Using Storytelling in a social media marketing strategy.

Introduction to Social Media Marketing

This episode unpacks why an active social media presence is crucial for businesses, using examples like a bakery's Instagram success. We discuss the functions of platforms like Yelp, Instagram, and Medium while providing practical tips for organic and paid strategies. Learn how brands like Airbnb and nonprofits have transformed their reach through storytelling and audience responsiveness.

Introduction to Content Marketing

Learn about content marketing, its innovative trends, and practical steps for success. I explore how brands leverage personalization, authenticity, and audience engagement to thrive. Learn how to create valuable content, and adapt to evolving digital strategies.

Storytelling for Better Marketing

This episode unpacks how storytelling drives emotional connections and audience engagement, featuring real-world examples like Coca-Cola’s "Share a Coke" campaign. Learn practical frameworks for crafting impactful stories and explore strategies used by leaders and nonprofits to build trust and foster connections. From Instagram micro-stories to video testimonials, we uncover ways to elevate your marketing through authentic narratives.